Monday, 24 February 2014

Your marketing statistics have real value

Very few marketing people jump out of bed in a morning and say, “I’m feeling good, let’s analyse some statistics!” 

But, with more and more commerce, lead generation and advertising happening online, more marketers should take notice of the figures at their fingertips.

In today’s world, new marketing techniques provide statistics that, when analysed and interpreted correctly, can yield invaluable information about what is happening with your email marketing, website and social media interactions. Auditing the marketing numbers can show where improvements can be made, new customers targeted and processes improved.

Making the key numbers accessible and useful to your business can help connect the dots and put the insights into action. A review of website content and sales processes will help ensure a return on your digital investment. After all, data is only useful if it drives results, boosts the bottom line and improves your brand position. It really is all in the stats!

There are many ways to connect, but only certain ones will be right for your business. By finding a route through the fog of figures we can make it work for you so that your business gets tangible returns from its online marketing and communications.

Friday, 14 February 2014

Delivering dynamic internal communications

An often overlooked part of a brand is the internal communications to your own staff. Your employees ultimately are your brand, and it’s important to keep them informed, engaged and to play a participative role in your new product launches and campaigns.

Internal comms covers more than you might think, everything from presentation slides, speeches, emails to staff and newsletters as well as corporate events and fun competitions. They should all work together so your staff do too. And if everyone has the same outlook and vision for the future, your teams will also share the common aim of working together to the agreed business goals and have a fun doing it!

You should also look at the tone of voice for your communications as this may change depending on whether you’re giving, say company performance information or promoting a fun charity day.

What’s important here is that there is a common design approach to emails, posters, booklets and presentations. A visual look and feel that tells the staff this is an official piece of collateral. After all your staff should feel part of the company brand but feel special because they have their own brand  of comms, just for them.

Controlling who can issue information is important too. There should be a small group of people who are responsible for preparing the staff comms, planning when they need to be issued and responsible for issuing the comms at the right time. By doing this, staff know that what they are getting is the official voice of the company.

Internal communications is a whole area of expertise in itself, so please get in touch to discuss new and creative ways to excite your employees about new company initiatives.

6 Quick Twitter Tips

Social media can help businesses build brand profile in their market sector and help drive their business communications. Twitter also helps businesses communicate like humans, so keep your tweets conversational, instantaneous and engaging (oops, there’s another tip!). 

It’s also a great way to build or be part of business communities for your market and to keep up to speed with industry issues and news.

So, here are a few more tips for B2B twitter accounts:

1. Post what would be of interest to you if you were a customer or business partner.
2. Be spontaneous - tweet about things that are happening right now.
3. Add a photo - we are all quite nosey, so most clients will click to see a good picture of an event, PR shoot, an award you've won etc.
4. Keep it short - you needn't always use the 140 characters - brevity is good policy.
5. Research hashtags relevant to your business sector and include them regularly as they will help you get noticed by potential customers/clients. 
6. Use a scheduling tool for your tweets to help you manage your account(s) and to provide results of retweets, favourites, followers etc.