Friday, 14 February 2014

6 Quick Twitter Tips

Social media can help businesses build brand profile in their market sector and help drive their business communications. Twitter also helps businesses communicate like humans, so keep your tweets conversational, instantaneous and engaging (oops, there’s another tip!). 

It’s also a great way to build or be part of business communities for your market and to keep up to speed with industry issues and news.

So, here are a few more tips for B2B twitter accounts:

1. Post what would be of interest to you if you were a customer or business partner.
2. Be spontaneous - tweet about things that are happening right now.
3. Add a photo - we are all quite nosey, so most clients will click to see a good picture of an event, PR shoot, an award you've won etc.
4. Keep it short - you needn't always use the 140 characters - brevity is good policy.
5. Research hashtags relevant to your business sector and include them regularly as they will help you get noticed by potential customers/clients. 
6. Use a scheduling tool for your tweets to help you manage your account(s) and to provide results of retweets, favourites, followers etc.

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